Guest: Greg Power, poet
99.9% of storytelling processes fail. Yet, businesses around the world need to do it.
Why is it so hard for storyteller and audience to be one? What we communicate can change the lives of the teller, the business, and their audiences. However, in a world of manufactured sound bites, the art of storytelling has been missing in action. Why stories matter and how to tell them better is not as challenging as it seems.
Greg Power is a professional storyteller and public relations master who has worked with a wide range of topics, business sectors, and storytellers; he believes understanding the power of story and the elements that bring it to life is more about your audience than it is about you, and when you embrace these concepts, you will be a better and more effective storyteller.
