Ep. 575: Doing Business in British Columbia? Yes, but…
Guest: Brad Liski (co-founder and CEO of Tru Earth)
British Columbia is a wonderful jurisdiction to start a business. “Small businesses benefit from a number of programs that get the wheels turning,” says Brad Liski of Tru Earth. The company is addressing the environmental impact of 30 billion loads of laundry annually around the world. “We founded the company out of a desire to change the world and Tru Earth is doing that, one laundry load at a time,” says Liski.
The co-founder says, “I’ve started 26 companies and Tru Earth is the first one that wakes me up in the morning excited to make a difference.” The company focused first on reducing the amount of plastic used in packaging laundry detergent. It then focused on reducing an entire jug of soap into a strip about the size of a business car. They tested the idea and it was an instant success.
The company quickly grew and, in doing so, it ran into a series of government rules and regulations that thwarted its ability to scale up in British Columbia. “We’ve had to move much of our manufacturing to other provinces as a result,” says Liski. It was something that he says he didn’t want to do, but the economics of growing in BC worked against the company.
We invited Brad Liski of Tru Earth to join us for a Conversation That Matters about a path forward that will support mid-market companies to grow and prosper in British Columbia.
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