Guest: Craig Ryan, B-CORP
What is the B Corp movement?
According to Craig Ryan, a B Corp is to corporations what LEED is to building design. It’s about ethics, sustainability and, as he says, “if your company is a certified B Corp, that tells people your company has a purpose that is social and environmental as well as financial, and that your company is more transparent, has stricter governance rules and is more accountable than the average company.”
Ryan points out the next generation of shoppers, workers and investors are saying they put purpose ahead of profits. “Millennials are a great example. Polls consistently show that a huge majority of them are looking for something in their job that is more meaningful than money to pay the rent. If you ask millennials what the role of business in society is, they'll answer, to create good for society.”
